Privacy Policy

Last updated: January 2025

1. Introduction

BrandHat ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website brandhat.ai and use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Complete our diagnostic assessments (Brand Audit, Readiness Assessment)
• Fill out contact forms
• Subscribe to our newsletter
• Request a demo
• Create an account

This information may include:

• Name and email address
• Company name and industry
• Website URL
• Phone number (if provided)

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage patterns, including:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website

3. How We Use Your Information

We use the information we collect to:

• Provide and improve our services
• Send you personalised diagnostic results and recommendations
• Respond to your enquiries and provide customer support
• Send marketing communications (with your consent)
• Analyse website usage to improve user experience
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your personal data based on:

• Consent: When you opt-in to receive marketing communications
• Contract: When processing is necessary to provide our services
• Legitimate interests: For analytics and service improvement
• Legal obligation: When required by law

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service providers: Who help us operate our website and services (e.g., hosting, analytics)
• Business partners: With your consent, for joint marketing initiatives
• Legal authorities: When required by law or to protect our rights

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Lead data is typically retained for 3 years from the last interaction.

7. Your Rights

Under applicable data protection laws, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Object: Opt-out of certain processing activities
• Withdraw consent: At any time for consent-based processing

To exercise these rights, please contact us at privacy@brandhat.ai

8. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. These include:

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements

You can manage cookie preferences through your browser settings.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including encryption, secure hosting, and access controls. However, no method of transmission over the internet is 100% secure.

10. International Transfers

Your data may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data.

11. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: