The gap between having AI and knowing what to do with it.
Every business now has access to the same models. Almost none of them know what to say. Brandhat sells the judgement, not the generation.
Generation is free. Judgement isn't.
Any founder can generate a hundred taglines in a minute. None of them can tell which one is worth anything, and that's the part agencies were actually charging for.
A room that rejects.
Six specialists with named tests, an enforced rule that no criticism ships without a fix, and a single veto that stops the output averaging out. The rejection is the product.
Value before payment.
A visitor gets a complete creative review, free, in four minutes. They pay to open what they already know is good, which is a fundamentally different conversion moment to a free trial.
Sorted catches the rest.
People who like the idea but won't build it go to Sorted, the do-it-for-you arm. Senior marketers plus the same AI, at a fraction of agency cost. One funnel, two ways to monetise.
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